Dashboard Guide
Profile Optimizer
Track your Google Business Profile completeness and get improvement recommendations
The Profile Optimizer shows how complete your Google Business Profile is and provides recommendations for improvement.
Health Score
Each location receives a score from 0-100%:
- 90-100% - Excellent - Profile is well optimized
- 70-89% - Good - Minor improvements possible
- 50-69% - Fair - Several fields missing
- Below 50% - Needs work - Many fields incomplete
Score Calculation
The score is calculated based on:
- Required fields - Essential business info
- Recommended fields - Important for visibility
- Optional fields - Nice to have
Field Weights
| Field Category | Weight |
|---|---|
| Business name | 15% |
| Address | 15% |
| Phone number | 10% |
| Hours | 10% |
| Categories | 10% |
| Description | 10% |
| Photos | 10% |
| Attributes | 10% |
| Reviews (recent) | 10% |
Quick Wins
The Profile Optimizer highlights "Quick Wins" - easy improvements with high impact:
- Add missing phone number
- Upload a logo photo
- Add business description
- Set special hours for holidays
Click a Quick Win to navigate directly to that field.
Field Breakdown
View detailed field status:
- Complete - Field has value
- Partial - Field could be improved
- Missing - Field not set
Alerts
The Profile Optimizer alerts you to issues:
- Missing required fields - Business won't rank well
- Outdated hours - Holiday hours not set
- No recent posts - Profile looks inactive
- Unanswered reviews - Customer engagement opportunity
Improving Your Score
Review Quick Wins
Start with the easiest improvements
Complete Required Fields
Ensure all essential info is present
Add Photos
Upload quality images of your business
Update Regularly
Keep info current, respond to reviews
Tracking Progress
The health score updates after each sync. Track improvement over time in the history chart.