Performance & Insights

Monitor how customers find and interact with your Google Business Profile.

Available Metrics

Discovery Metrics

• Search views - Profile views from Google Search
• Maps views - Profile views from Google Maps
• Total views - Combined search and maps

Customer Actions

• Website clicks - Clicks to your website
• Direction requests - Requests for directions
• Phone calls - Calls initiated from profile
• Messages - Messages sent (if enabled)

Search Queries

• Keywords - What customers searched to find you
• Query volume - How often each term was searched
• Trending - Rising search terms

Viewing Insights

Time Range

Select a date range:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Location Filter

View for:

• Single location
• All locations combined
• Compare locations

Understanding Metrics

Search Views

How often your profile appeared in Google Search:

• Direct searches (your business name)
• Discovery searches (category/keyword)
• Branded searches (related brand terms)

Actions

What customers did after finding you:

• Most valuable: calls and direction requests
• Website clicks show interest
• Low actions may indicate incomplete profile

Search Keywords

What customers typed to find you:

• Use to optimize your profile
• Add keywords to description
• Ensure categories match search intent

Charts & Trends

Performance Over Time

Line chart showing metrics over your selected period:

• Identify trends
• Spot unusual spikes
• Compare periods

Location Comparison

Bar chart comparing metrics across locations:

• Identify top performers
• Find underperforming locations
• Allocate resources appropriately

Exporting Data

Export metrics for reporting:

1. Select date range and locations
2. Click "Export"
3. Download CSV or PDF

Best Practices

1. Check weekly - Monitor trends regularly
2. Compare periods - Look for growth/decline
3. Act on keywords - Optimize for top searches
4. Improve low actions - Update profile if actions are low
5. Respond to trends - Adjust marketing based on data

Limitations

• Data may have 48-72 hour delay
• Some metrics unavailable for new profiles
• Google occasionally changes available metrics