Posts (Marketing Hub)

Create engaging posts to appear on your Google Business Profile and in search results.

Post Types

Google supports several post types:

Update (What's New)

General updates about your business:

• News and announcements
• Tips and insights
• Behind-the-scenes content

Event

Promote upcoming events:

• Event title and description
• Start and end date/time
• Location (optional)
• Call-to-action

Offer

Share deals and promotions:

• Offer details
• Start and end date
• Coupon code (optional)
• Terms and conditions

Product

Highlight specific products:

• Product name
• Description
• Price (optional)
• Category

Creating a Post

Post Guidelines

Content

• Keep it relevant and valuable
• Use clear, concise language
• Include a call-to-action
• No contact info in post text (use CTA instead)

Images

• Minimum: 400x300 pixels
• Recommended: 1200x900 pixels
• Format: JPG or PNG
• No text overlays covering key content

Timing

• Posts stay visible for 7 days (Updates)
• Events/Offers visible until end date
• Post regularly to stay visible

Managing Posts

View All Posts

See all posts across locations:

• Status (published, scheduled, expired)
• Engagement metrics
• Edit or delete options

Edit Posts

Click a post to edit:

• Update content
• Change image
• Modify CTA
• Change dates (Events/Offers)

Delete Posts

Remove posts that are no longer relevant.

Post Analytics

Track post performance:

• Views - How many saw the post
• Clicks - CTA button clicks
• Engagement - Interaction rate

Scheduling

Schedule posts for future publication:

1. Create your post
2. Click "Schedule" instead of "Publish"
3. Select date and time
4. Post will auto-publish

Bulk Posting

For agencies with multiple locations:

1. Create post content
2. Select multiple locations
3. Post to all at once