Google Business Profile

Profile Fields

All the fields you can manage in Google Business Profile

Google Business Profile includes hundreds of fields. Here's what you can manage with Synoveo.

Basic Information

FieldDescriptionPlans
titleBusiness nameAll
storefrontAddressPhysical addressAll
phoneNumbersPhone numbersAll
websiteUriWebsite URLAll
regularHoursStandard hoursAll
specialHoursHoliday hoursSolo+

Profile Details

FieldDescriptionPlans
profile.descriptionBusiness descriptionSolo+
categoriesPrimary & additional categoriesSolo+
openInfoOpen/closed statusSolo+
serviceAreaService area (if applicable)Solo+

Attributes

Attributes are category-specific features. Examples:

General

  • Wheelchair accessible
  • WiFi available
  • Parking options

Restaurants

  • Dine-in, takeout, delivery
  • Cuisine type
  • Price range

Hotels

  • Pool, spa, fitness center
  • Room amenities
  • Star rating

There are 600+ possible attributes. Available attributes depend on your business category.

Services

FieldDescriptionPlans
serviceItemsServices offeredSolo+
serviceTypeService categoriesSolo+

Media

FieldDescriptionPlans
logoBusiness logoPro+
coverPhotoCover imagePro+
photosPhoto galleryPro+
videosVideo contentPro+

Content

FieldDescriptionPlans
localPostsUpdates, events, offersPro+
productsProduct catalogPro+

Customer Interaction

FieldDescriptionPlans
reviewsCustomer reviewsPro+ (read/reply)
questionsQ&A sectionPro+

Insights (Business Plan)

FieldDescription
searchViewsProfile views from search
mapsViewsProfile views from maps
websiteClicksClicks to website
directionRequestsDirection requests
phoneCallsCalls from profile
searchQueriesKeywords used to find you

Field Categories by Plan

Lite (9 fields)

Basic business identity and contact info.

Solo (14 fields)

  • Description, categories, services.

Pro (150+ fields)

  • All engagement features, all attributes.

Business (200+ fields)

  • Analytics, insights, batch operations.

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