Content Types

Google Business Profile supports various content types to engage customers.

Local Posts

Posts appear on your profile and in search results.

Update (What's New)

General updates about your business:

• News and announcements
• Tips and insights
• Behind-the-scenes
• Lasts 7 days

Event

Promote upcoming events:

• Event title
• Date and time
• Description
• Call-to-action
• Visible until event ends

Offer

Special deals and promotions:

• Offer details
• Start/end dates
• Coupon code (optional)
• Terms
• Visible until offer ends

Product

Highlight specific products:

• Product name
• Description
• Price
• Category
• Stays visible

Photos & Videos

Photo Categories

• Logo - Square business logo
• Cover - Banner image (1080x608)
• Interior - Inside photos
• Exterior - Outside photos
• Products - What you sell
• Team - Staff photos
• At Work - Action shots

Video Guidelines

• Max 30 seconds
• Max 75MB
• 720p minimum
• Landscape preferred

Reviews

Customer reviews include:

• Star rating (1-5)
• Text review
• Photos (customer uploaded)
• Owner response

Responding to Reviews

• Reply to all reviews
• Thank positive reviewers
• Address negative feedback professionally
• Keep responses brief

Q&A

Questions from customers:

• Anyone can ask
• Anyone can answer (including you!)
• Your answers appear first
• Build FAQ proactively

Proactive Q&A

Add your own Q&A:

1. Ask common questions
2. Provide authoritative answers
3. Upvote your answers

Messaging

Direct messaging with customers:

• Real-time chat
• Requires enabling in GBP
• Quick responses improve ranking

Booking

Booking integration:

• Book appointments
• Reserve tables
• Purchase tickets
• Requires booking partner integration