Google Business Profile
Understanding GBP
A primer on Google Business Profile
Google Business Profile is essential for local businesses to be found online.
Why GBP Matters
- Local Search - Appear in "near me" searches
- Google Maps - Show up on Maps with directions
- Knowledge Panel - Display info directly in search results
- Trust Signals - Reviews and ratings build credibility
- Free Marketing - Posts reach local searchers
Key Components
Business Information
- Business name
- Address and service area
- Phone number
- Website URL
- Business hours
- Categories
Visual Content
- Logo and cover photo
- Interior/exterior photos
- Product photos
- Videos
Customer Interaction
- Reviews and ratings
- Questions & Answers
- Messaging
- Booking links
Updates
- Local Posts
- Events
- Offers
- Product highlights
How Google Uses Your Profile
- Search Ranking - Complete profiles rank higher
- Knowledge Panel - Info displayed in search results
- Maps Results - Location shown on Google Maps
- Local Pack - Featured in top 3 local results
- Voice Search - Info used for voice assistant answers
Profile Completeness
Google favors complete profiles:
- All basic info filled
- Photos uploaded
- Regular posts
- Review responses
- Q&A answers
Synoveo's Profile Optimizer helps you track completeness.
Access & Permissions
Owner
Full access to all features and settings.
Manager
Can edit most information but not manage users.
Site Manager
Limited access for basic updates.