Google Business Profile

Verification

How to verify your Google Business Profile location

Verification proves you're the legitimate owner of a business and unlocks all GBP features.

Why Verification Matters

Unverified profiles:

  • May not appear in search
  • Cannot respond to reviews
  • Cannot post updates
  • Cannot edit certain fields
  • Cannot be synced with Synoveo

Verification Methods

Google offers several verification methods:

Postcard (Most Common)

  1. Request verification
  2. Google mails postcard with code
  3. Enter code in GBP (arrives in 5-14 days)

Phone

  1. Google calls your business number
  2. Enter the code provided
  3. Instant verification

Email

  1. Google sends code to business email
  2. Enter the code
  3. Instant verification

Video

  1. Record video of your business
  2. Show signage, location, proof of ownership
  3. Google reviews within 5 days

Live Video Call

  1. Schedule call with Google support
  2. Show business via video
  3. Verified during call

Checking Verification Status

In Synoveo:

  1. Go to Dashboard → Locations
  2. Look for verification indicator:
    • Green = Verified
    • Yellow = Pending
    • Red = Not verified

Refresh Status

Click "Check Verification Status" to query Google for latest status.

Completing Verification

If not verified:

  1. Go to Google Business Profile Manager
  2. Select the location
  3. Click "Verify" or "Complete verification"
  4. Follow the provided method
  5. Return to Synoveo and refresh status

Troubleshooting

"Verification postcard not received"

  • Wait full 14 days
  • Check correct address
  • Request new postcard

"Phone verification not available"

  • Not all businesses qualify
  • Try another method

"Verification rejected"

  • Ensure business is legitimate
  • Provide requested documents
  • Contact Google support

After Verification

Once verified:

  1. Sync becomes available in Synoveo
  2. Enable sync toggle
  3. Start managing your profile

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