Schema.org SEO (HyperSEO)

Synoveo's HyperSEO feature automatically generates Schema.org JSON-LD structured data for your WordPress site, helping search engines better understand your business.

What is Schema.org?

Schema.org is a collaborative vocabulary used by search engines to understand web content. Adding structured data helps:

Improve search result appearance with rich snippets
Increase click-through rates
Provide accurate business information to Google

Accessing Schema Settings

Navigate to Synoveo → Schema.org SEO in your WordPress admin to access the HyperSEO settings.

Schema.org SEO settings page

Configuration Options

Business Type

Select the Schema.org type that best describes your business:

LocalBusiness (default)
Restaurant
Store
ProfessionalService
MedicalBusiness
And many more...

Business Information

Configure the core business details:

Business name
Description
Address (street, city, state, zip, country)
Phone number
Website URL
Email address

Opening Hours

Set your business hours for each day of the week. These are included in the schema output.

Add links to your social media profiles:

Facebook
Twitter/X
Instagram
LinkedIn
YouTube

Schema Preview

Preview your generated JSON-LD structured data before publishing:

Schema.org JSON-LD preview

The preview shows exactly what will be added to your site's HTML. You can verify:

All fields are populated correctly
Business type is accurate
Hours and contact info are formatted properly

Testing Your Schema

Copy for Testing

Use the copy button to grab your schema JSON-LD for testing:

Copy schema button

Google Rich Results Test

Paste your schema into Google's Rich Results Test to validate:

Google Rich Results Test showing valid schema

Google will show:

Whether your schema is valid
Any warnings or errors
A preview of how it may appear in search results

Schema Types Supported

Synoveo generates the following Schema.org types:

Type	Use Case
LocalBusiness	Default for most businesses
Restaurant	Restaurants, cafes, bars
Store	Retail stores
ProfessionalService	Lawyers, accountants, consultants
MedicalBusiness	Doctors, dentists, clinics
LodgingBusiness	Hotels, B&Bs
FoodEstablishment	Food service businesses
HealthAndBeautyBusiness	Spas, salons

Generated Markup

Example of generated JSON-LD:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "description": "Your business description",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Your City",
    "addressRegion": "State",
    "postalCode": "12345",
    "addressCountry": "US"
  },
  "telephone": "+1-555-123-4567",
  "url": "https://yourbusiness.com",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    }
  ]
}

How It Works

Automatic Injection - Schema is automatically added to your site's <head> section
No Code Required - Configure everything through the WordPress admin
Always Valid - Generated markup follows Schema.org specifications
Real-time Updates - Changes reflect immediately on your site