How Synoveo Works

Synoveo acts as the central hub for your lodging business. You manage everything from the console, and Synoveo takes care of distributing your information to the right places. Here's how the pieces fit together.

Architecture Overview

                        ┌──────────────────────────────┐
                        │       Synoveo Console        │
                        │    console.synoveo.com       │
                        │                              │
                        │  Rooms · Rates · Bookings    │
                        │  Photos · Policies · Staff   │
                        └──────────┬───────────────────┘
                                   │
                          ┌────────┴────────┐
                          │    Database     │
                          │  (PostgreSQL)   │
                          │  Single Source  │
                          │   of Truth     │
                          └────────┬────────┘
                                   │
              ┌────────────────────┼────────────────────┐
              │                    │                    │
     ┌────────▼─────────┐  ┌──────▼───────┐  ┌────────▼─────────┐
     │  Channel Manager │  │    Google     │  │  Direct Booking  │
     │    (Channex)     │  │   Business    │  │    Website       │
     │                  │  │   Profile     │  │                  │
     │ Booking.com      │  │              │  │ {your-property}  │
     │ Airbnb           │  │ Search &     │  │  .synoveo.com    │
     │ Expedia          │  │ Maps listing │  │                  │
     │ + more OTAs      │  │              │  │ Real-time avail. │
     └──────────────────┘  └──────────────┘  └──────────────────┘

The Three Pillars

1. Channel Distribution (via Channex)

Synoveo connects to major booking sites through a channel manager called Channex. When you update your rooms, rates, or availability in the console, those changes are automatically pushed to all your connected channels.

How it works:

• You set up your rooms and rates in the Synoveo console
• Synoveo sends availability and rate updates to Channex
• Channex distributes them to Booking.com, Airbnb, Expedia, and other connected booking sites
• When a guest books on any channel, the reservation flows back through Channex into Synoveo
• Availability updates instantly across all channels, preventing double bookings

Supported channels include:

2. Google Business Profile Management

Your Google listing is often the first thing potential guests see. Synoveo keeps it accurate and optimized.

The Master-Monitor approach:

Synoveo treats your console as the single source of truth. Your property details, photos, and information flow from Synoveo to Google -- not the other way around.

  Synoveo Console (Master)
         │
         ├──── Push profile updates ────▶ Google Business Profile
         │
         └──── Monitor for changes ◀──── Google Business Profile
                    │
                    └── Flag unauthorized edits for your review

What this means for you:

• Your property name, description, hours, photos, and amenities are managed in Synoveo
• Changes you make in the console are automatically published to your Google listing
• If someone (Google, a user, or a third party) makes an unauthorized change to your listing, Synoveo detects it and alerts you
• You decide whether to accept or reject outside changes

Google features managed by Synoveo:

• Business name, address, and contact details
• Opening hours and special hours
• Property description and categories
• Photos and media
• Amenities and attributes
• Google Posts (updates and offers)
• Review monitoring and responses

3. Direct Booking Website

Every Synoveo property gets a professional booking website at {your-property}.synoveo.com (or your own custom domain). This website shows real-time availability and lets guests book directly without paying commissions to third-party sites.

What's included:

• Professional, mobile-friendly design
• Real-time room availability and pricing
• Secure online payment processing
• Automatic confirmation emails to guests
• Integration with your Synoveo calendar

How Data Flows

Understanding the data flow helps you see why managing everything from Synoveo saves time.

What Happens When a Booking Comes In

Here's the complete lifecycle of a reservation:

Guest books on Booking.com
         │
         ▼
Channex receives the booking
         │
         ▼
Synoveo creates the reservation
         │
         ├── Availability updated on ALL channels
         ├── Reservation appears in your dashboard
         ├── Guest details recorded
         └── Confirmation sent to guest
         │
         ▼
    Day of arrival
         │
         ├── Guest appears in today's arrivals list
         ├── Room marked for check-in
         └── Housekeeping notified after checkout

Security and Permissions

Synoveo takes your data security seriously:

Next Steps