Products & Services
Listing your products and services on Google Business Profile
Adding products and services helps customers understand what you offer and improves your visibility for relevant searches.
Products vs Services
Products
Physical items you sell:
- Retail merchandise
- Food menu items
- Manufactured goods
Features:
- Photos
- Prices
- Descriptions
- Categories
- Links to purchase
Services
What you do for customers:
- Professional services
- Home services
- Personal services
Features:
- Service name
- Description
- Price or price range (optional)
- Categories
Adding Products
Product Information
For each product, include:
Required:
- Product name
- Category
Recommended:
- Description (up to 1,000 characters)
- Price
- Photo
- Link to product page
Product Categories
Organize products into categories:
- Makes browsing easier
- Helps Google understand your offerings
- Improves search relevance
Product Photos
- High-quality images
- Show product clearly
- Multiple angles if possible
- Consistent style across products
Pricing Options
- Fixed price: $29.99
- Price range: $20-$50
- "From" pricing: From $99
- No price: Leave blank if varies
Adding Services
Service Listings
For each service:
Required:
- Service name
Recommended:
- Description
- Price or "Free estimates"
- Duration (if applicable)
Service Categories
Group related services:
- Primary services
- Add-on services
- Specialty services
Service Descriptions
Write clear, benefit-focused descriptions:
- What the service includes
- Who it's for
- What problems it solves
Example:
Complete home plumbing inspection. Our licensed plumbers check all fixtures, pipes, and water heater. Includes written report with recommendations. Takes approximately 1 hour.
Menu Items (Restaurants)
Restaurants have special menu features:
Menu Sections
- Appetizers
- Main courses
- Desserts
- Drinks
- Specials
Menu Item Details
- Item name
- Description
- Price
- Photo (highly recommended)
- Dietary tags (vegetarian, gluten-free)
Third-Party Menus
Google may pull menu data from:
- Your website
- Delivery platforms
- Third-party menu services
Claim and verify your menu data for accuracy.
Best Practices
Keep Lists Updated
- Remove discontinued items
- Update prices promptly
- Add new offerings quickly
Use Keywords Naturally
Include relevant search terms:
- Service type keywords
- Problem-solving keywords
- Location if relevant
Pricing Transparency
- Show prices when possible
- Builds trust
- Filters qualified leads
Quality Images
- Professional product photos
- Consistent lighting and style
- Show scale when helpful
Products/Services and Search
Search Visibility
Products and services can appear in:
- GBP Knowledge Panel
- Local Pack (for relevant queries)
- Google Shopping (products)
- "Services" filter on Maps
Keyword Matching
Google matches searches to your listings:
- "pizza delivery" → matches "Delivery" service
- "brake repair" → matches "Brake Service"
Syncing with Your Website
WooCommerce/E-commerce
Sync product catalogs automatically with tools like Synoveo.
Benefits of Syncing
- One source of truth
- Automatic updates
- Consistent pricing
- Time savings
Key Takeaways
- List all products and services you offer
- Include descriptions, prices, and photos
- Organize into logical categories
- Keep listings current and accurate
- Use keywords naturally in descriptions