Posts

Google Business Profile posts let you share updates, promotions, and events directly on your profile. Regular posting signals an active business.

Post Types

Updates (What's New)

General updates about your business.

Use for:

• News and announcements
• New products or services
• Company milestones
• Behind-the-scenes content
• Tips and advice

Offers

Promotional deals and discounts.

Required fields:

• Title
• Start and end dates
• Terms and conditions (optional)

Features:

• "View Offer" button auto-added
• Coupon code field available
• Highlighted with special formatting

Events

Promote upcoming events.

Required fields:

• Title
• Start date and time
• End date and time

Use for:

• Grand openings
• Sales events
• Classes or workshops
• Community events

Post Specifications

Text

• Maximum: 1,500 characters
• Visible preview: ~80 characters
• Lead with the most important info

Images

• Recommended: 1200 x 900 pixels (4:3 ratio)
• Minimum: 400 x 300 pixels
• Format: JPG or PNG
• No excessive text overlay

Videos

• Maximum: 30 seconds
• Minimum: 720p resolution
• Format: MP4

Call-to-Action Buttons

Available buttons:

• Book
• Order online
• Buy
• Learn more
• Sign up
• Call now

Best Practices

Posting Frequency

• Minimum: Once per week
• Optimal: 2-3 times per week
• Maximum: Don't spam (1 per day is plenty)

Content Strategy

• Mix post types (updates, offers, events)
• 60% value, 40% promotional
• Tie into seasons and holidays
• Highlight what makes you unique

Writing Effective Posts

Do:

• Lead with value or hook
• Keep it concise
• Include a clear CTA
• Use relevant keywords naturally
• Add a compelling image

Don't:

• Use ALL CAPS
• Include phone numbers in text
• Use excessive hashtags (they don't work)
• Post the same content repeatedly
• Use stock photos

Example Posts

Good Update Post:

New fall menu now available! Try our pumpkin spice latte and maple pecan scone. Made fresh daily with locally sourced ingredients. Stop by this week!

Good Offer Post:

Save 20% on all services this month. New customers only. Book your appointment today and mention this offer. Valid through October 31.

Good Event Post:

Grand Opening Celebration - Saturday, Nov 15 from 10am-2pm. Free samples, live music, and prizes. Bring the family!

Post Lifespan

Updates

• Prominent for ~7 days
• Then move to lower visibility
• Don't disappear entirely

Offers

• Active until end date
• Removed after expiration
• Plan around your promotion schedule

Events

• Active until event date passes
• Build anticipation beforehand
• Consider post-event recap

Posts and SEO

Ranking Impact

Posts may help with:

• Freshness signals (active business)
• Keyword relevance (post content)
• Engagement metrics (clicks, views)

Keyword Strategy

Include relevant keywords naturally:

• Service keywords
• Location keywords
• Problem/solution keywords

Don't keyword stuff—write for humans first.

Tracking Post Performance

GBP Insights

View for each post:

• Views
• Clicks
• Button clicks

UTM Parameters

Add UTM tags to track in Google Analytics:

?utm_source=google&utm_medium=gbp&utm_campaign=fall-offer

Automating Posts

Scheduling

Use tools to schedule posts in advance:

• Plan content calendars
• Maintain consistency
• Reduce manual work

Synoveo Integration

Synoveo can automate posts based on:

• WordPress content
• WooCommerce products
• Scheduled campaigns

Key Takeaways

1. Post at least weekly to signal activity
2. Mix update, offer, and event posts
3. Lead with value, not just promotions
4. Include compelling images
5. Track performance and adjust strategy