Verification

Verification proves to Google that you're the legitimate owner or manager of a business. Until verified, your profile may not appear in search results and you can't access all features.

Why Verification Matters

Unverified profiles:

• May not appear in Local Pack
• Cannot respond to reviews
• Cannot post updates
• Have limited editing capabilities
• Cannot use messaging features

Verification Methods

Google determines which method(s) you're offered based on your business type, category, and other factors.

Postcard Verification (Most Common)

1. Google mails a postcard to your business address
2. Postcard contains a 5-digit verification code
3. Enter the code in your GBP dashboard
4. Arrives in 5-14 business days

Tips:

• Don't request a new postcard until 14 days have passed
• Check with mail handlers to ensure it's not discarded
• The code expires after 30 days

Phone Verification

1. Google calls your business phone number
2. Automated system provides a verification code
3. Enter the code immediately

Requirements:

• Must use the phone number on your listing
• Phone must be answered during business hours
• Not available for all business types

Email Verification

1. Google sends a code to your business email
2. Email must match your domain (e.g., info@yourbusiness.com)
3. Enter the code from the email

Requirements:

• Email must be on your business domain
• Gmail/personal emails typically not accepted
• Check spam folder

Video Verification

1. Record a video showing your business
2. Must show: exterior signage, interior, proof you can access the location
3. Upload to Google for review
4. Decision within 5 business days

Requirements:

• Show business name on signage
• Demonstrate you have keys/access
• Show business equipment or inventory
• Can be recorded on smartphone

Live Video Call

1. Schedule a video call with Google support
2. Show your business in real-time via video
3. Google representative verifies on the spot

Requirements:

• Must be at the business location
• Have ID and business documents ready
• Strong internet connection recommended

Instant Verification

Some businesses qualify for instant verification if:

• You've verified your website with Google Search Console
• The website domain matches your GBP listing
• Google can confirm domain ownership

2025 Verification Changes

Google has tightened verification requirements:

• More documentation required: Utility bills, business licenses
• Video verification more common: Especially for service-area businesses
• Stricter name matching: Business name must match documentation exactly
• One appeal only: New reinstatement process limits appeals

Verification Timeline

Troubleshooting

Postcard Never Arrived

• Wait full 14 days before requesting another
• Verify address is correct and complete
• Check with mail room or building management
• Request a new postcard (up to 3 times)

"This phone number can't be used"

• Ensure it's your business phone, not personal
• Try during different business hours
• Phone verification may not be available for your category

Video Rejected

• Ensure signage clearly shows business name
• Video must show you unlocking/accessing the location
• Include business-specific items (equipment, inventory)
• Try again with clearer footage

Verification Code Invalid

• Codes expire after 30 days
• Ensure you're entering the most recent code
• Don't request multiple postcards simultaneously

After Verification

Once verified:

1. Complete your profile: Add all business information
2. Enable sync: If using Synoveo, turn on sync toggle
3. Monitor regularly: Keep information updated
4. Respond to reviews: You now have full access

Re-Verification

Google may require re-verification if:

• You make significant changes to your listing
• Your business moves to a new address
• Google detects suspicious activity
• Your listing was suspended and reinstated