Attributes

Attributes are additional details about your business that help customers make decisions. Google offers 600+ attributes across different categories.

What Are Attributes?

Attributes are specific characteristics of your business, such as:

Accessibility features (wheelchair accessible)
Payment methods (accepts credit cards)
Amenities (free Wi-Fi, outdoor seating)
Service options (dine-in, takeout, delivery)
Identity attributes (women-led, veteran-owned)

Why Attributes Matter

Search Visibility

Attributes help you appear in filtered searches:

"wheelchair accessible restaurants near me"
"restaurants with outdoor seating"
"24 hour pharmacy"

Customer Decision-Making

87% of consumers consider attributes when choosing a business.

Trust Building

Accurate attributes set correct expectations.

Types of Attributes

Factual Attributes (You Set)

Business owner controls these:

Payment methods accepted
Accessibility features
Service options
Amenities offered

Subjective Attributes (Google Sets)

Based on user feedback:

"Good for kids"
"Cozy atmosphere"
"Popular with locals"

You can't directly set these, but providing good service influences them.

Category-Specific Attributes

Different business categories unlock different attributes.

Restaurants

Dine-in, takeout, delivery
Outdoor seating
Reservations accepted
Serves alcohol
Good for groups
Vegetarian options

Hotels

Pool, gym, spa
Free breakfast
Pet-friendly
Business center
Room service
Airport shuttle

Healthcare

Accepts new patients
Telehealth available
Languages spoken
Insurance accepted
Appointment required

Retail

In-store shopping
Curbside pickup
Delivery available
Returns accepted

Service Businesses

Online appointments
Free estimates
Emergency services
Licensed and insured

Identity Attributes

Google offers identity attributes to highlight:

Black-owned
Women-led
Veteran-owned
LGBTQ+ friendly
Latinx-owned
Asian-owned

These appear prominently on your profile and can attract customers who want to support these businesses.

Accessibility Attributes

Important for compliance and customer service:

Wheelchair accessible entrance
Wheelchair accessible parking
Wheelchair accessible restroom
Wheelchair accessible seating
Assistive hearing loop
Braille menu

Be accurate—customers depend on this information.

Health & Safety Attributes

Post-pandemic attributes include:

Mask required
Staff wears masks
Temperature checks
Sanitization practices
Contactless payment

Update these as your policies change.

Setting Attributes

In GBP Dashboard

Go to your Business Profile
Click "Edit profile"
Scroll to "More" or "Attributes"
Toggle relevant attributes on/off

Via Synoveo

Synoveo can sync attributes from your connected platforms automatically.

Best Practices

Be Accurate

Only select attributes that truly apply. Misleading attributes hurt trust and can lead to negative reviews.

Be Complete

Fill in all relevant attributes. More information helps customers and Google.

Stay Updated

Update attributes when things change:

New payment methods
Seasonal services (outdoor seating)
Changed policies

Prioritize Customer-Facing

Focus on attributes customers care about most:

Accessibility
Payment options
Service methods (delivery, dine-in)

Attributes and Rankings

While attributes aren't a direct ranking factor, they:

Help you appear in filtered searches
Improve click-through rates
Reduce bounce rates (correct expectations)
Influence customer choice

Key Takeaways

Attributes help customers find and choose your business
Different categories have different available attributes
Be accurate—never claim attributes that don't apply
Update attributes when your business changes
Focus on accessibility and key service options