Managing Your Google Listing

Your Google Business Profile is one of the first things potential guests see when they search for accommodation. Synoveo keeps your listing accurate, up to date, and optimized for search visibility.

What Is Google Business Profile?

Google Business Profile (GBP) is your property's free listing on Google. It appears in Google Search results, Google Maps, and the local pack when people search for accommodation in your area.

Your Google listing shows:

Property name, address, and phone number
Photos of your property
Guest reviews and ratings
Operating hours
Website link
Booking options
Amenities and attributes

Synoveo acts as your Google listing manager -- you make updates in Synoveo, and changes are pushed to Google automatically.

How Synoveo Keeps Your Listing Updated

Synoveo works as the central hub for your property information. When you update something in Synoveo, the change is pushed to Google.

GBP Overview

The update flow

You edit in Synoveo
        |
        v
Synoveo stores the update
        |
        v
Changes push to Google
        |
        v
Your Google listing is updated

What Synoveo manages on Google

Category	Fields
Basic info	Property name, address, phone, website
Description	Business description and short description
Hours	Regular hours, special hours, holiday hours
Categories	Primary and additional business categories
Attributes	Amenities, services, accessibility, payments accepted
Photos	Cover photo, logo, interior, exterior, rooms

Always make profile changes through Synoveo rather than directly on Google. Changes made on Google may be overwritten the next time Synoveo syncs.

Editing Your Business Information

Property Info

Basic details

Open your property profile

In the Synoveo console, go to Google Presence and select your location.

Edit the fields you want to update

Click on any field to modify it. Common updates include:

Property name
Phone number
Website URL
Business description

Save and publish

Click Save. Synoveo validates your changes and pushes them to Google. Updates typically appear on Google within a few hours.

Business description

Your business description is a key part of your Google listing. It appears in search results and helps guests understand what your property offers.

Tips for a great description:

Start with your property type and location ("Boutique bed and breakfast in the heart of downtown Portland")
Highlight what makes you unique (historic building, waterfront views, award-winning breakfast)
Mention nearby attractions guests care about
Include relevant keywords naturally (don't stuff keywords)
Keep it under 750 characters for optimal display

Operating hours

Set your front desk or reception hours:

Regular hours -- Your standard weekly schedule
Special hours -- Seasonal changes or temporary adjustments
Holiday hours -- Hours for specific holidays

For hotels and B&Bs, "hours" typically means front desk or check-in availability. Set these to when your reception is staffed or when guests can check in.

Managing Photos on Google

Photos are one of the most important parts of your Google listing. Properties with more high-quality photos get significantly more engagement.

Photo categories

Category	What to Upload	Recommended Count
Cover photo	Your best overall property shot	1
Logo	Your property logo	1
Exterior	Building facade, entrance, signage	3-5
Interior	Lobby, common areas, dining area	5-8
Rooms	Each room type, different angles	3-5 per type

Photo guidelines

Resolution: At least 720px wide (larger is better)
Format: JPG or PNG
Quality: Well-lit, in focus, no heavy filters
Content: Show your property as guests will experience it
Seasonal: Update photos seasonally if your property looks different in summer vs. winter

Uploading photos through Synoveo

Go to Google Presence > Photos
Click Upload Photos
Select the photo category
Drag and drop or browse for your images
Add captions (optional but recommended)
Synoveo uploads them to your Google listing

Business Attributes and Categories

Attributes

Attributes are the amenities and features that appear on your Google listing. They help guests filter search results and decide whether your property is right for them.

Common lodging attributes:

Category	Examples
Room features	Air conditioning, Wi-Fi, TV, minibar
Property amenities	Pool, parking, gym, restaurant
Services	Room service, laundry, airport shuttle
Accessibility	Wheelchair accessible, elevator
Payment	Credit cards accepted, contactless payment
Policies	Pet-friendly, smoking policy

Synoveo shows you all available attributes for your category and lets you set them from one place.

Conflict Detection

Sometimes Google or third parties make changes to your listing without your knowledge. Synoveo monitors for these unauthorized changes.

How it works:

Synoveo periodically checks your Google listing
If something changed that you didn't update, Synoveo flags it
You review the change and decide whether to keep it or revert to your version

Common causes of unauthorized changes:

Google's automated updates from web data
User-suggested edits on Google Maps
Google's review of your listing content

Review flagged changes promptly. If someone suggested an incorrect address or phone number, you'll want to correct it before guests see wrong information.

Best Practices

Keep information current -- Update hours for holidays, seasonal changes, and renovations
Add fresh photos regularly -- Google favors listings with recent photo activity
Complete every field -- A complete profile ranks higher and converts more guests
Monitor for changes -- Check the conflict detection alerts regularly
Write for guests -- Your description should be helpful, not keyword-stuffed