Agency & Multi-Location
Agency Best Practices
Tips for efficiently managing multiple GBP locations
Best practices for agencies managing multiple Google Business Profile locations.
Organization
Use Clear Naming
[Client Name] - [Location City]Example: "ABC Corp - Chicago", "ABC Corp - New York"
Group by Client
Create one Synoveo business per client:
- Clear separation
- Easier billing tracking
- Client-specific settings
Document Everything
Keep records of:
- Which Google account owns which locations
- API key assignments
- Client-specific requirements
Efficiency
Templates
Create reusable templates for:
- Review responses
- Common posts
- Sync configurations
Bulk Operations
Use bulk actions for:
- Multi-location posts
- Mass sync operations
- Settings changes
Scheduling
- Schedule posts in advance
- Set up auto-sync intervals
- Plan bulk operations during off-peak
Client Management
Onboarding Checklist
- ☐ Get Google account access
- ☐ Create Synoveo business
- ☐ Assign all locations
- ☐ Generate API keys
- ☐ Set up WordPress (if applicable)
- ☐ Configure sync settings
- ☐ Run initial sync
- ☐ Set up monitoring
Regular Maintenance
- Weekly: Check sync status, respond to reviews
- Monthly: Review performance, update posts
- Quarterly: Audit profile health, optimize
Client Reporting
Export data for client reports:
- Profile health scores
- Review metrics
- Post performance
- Sync history
Security
API Key Management
- One key per location or use case
- Descriptive names
- Regular rotation
- Immediate revocation when client leaves
Access Control
- Limit who has Synoveo access
- Use strong authentication
- Review connected accounts regularly
Troubleshooting
Common Issues
- Sync failures - Check individual location errors
- Rate limiting - Space out bulk operations
- Missing locations - Verify Google account access
- Stale data - Refresh location cache
Escalation Path
- Check Synoveo logs
- Review Google Business Profile directly
- Contact Synoveo support with details
Scaling
As You Grow
- Upgrade plan before hitting limits
- Add locations proactively
- Automate repetitive tasks
- Consider API integration for custom workflows
Enterprise Needs
Contact us for:
- Custom pricing
- Dedicated support
- Advanced features
- SLA guarantees