Location Pages

Location pages are dedicated pages on your website for each physical location. They're essential for multi-location local SEO.

Why Location Pages Matter

Local Relevance Signals

Each location page provides:

Unique content for that location
Local keywords and context
NAP information for citations
Landing page for GBP links

User Experience

Visitors can find:

Specific location information
Directions and contact details
Services at that location
Local staff and hours

Search Engine Understanding

Helps Google understand:

You have multiple locations
Where each location serves
Which location matches which query

Location Page Essentials

Required Elements

NAP Information:

Full business name
Complete street address
Local phone number
Match GBP exactly

Hours of Operation:

Regular hours
Holiday hours
Special hours

Map:

Embedded Google Map
Shows exact location
Helps users and search engines

Recommended Elements

Unique Content:

Location-specific description
Local landmarks or directions
Staff information
Community involvement

Local Images:

Storefront photo
Interior photos
Local team photos
Neighborhood context

Services/Products:

Services at this location
Products available
Location-specific offerings

URL Structure

Best Practices

Option 1: /locations/city-state/

example.com/locations/chicago-il/
example.com/locations/denver-co/

Option 2: /city-state/

example.com/chicago-il/
example.com/denver-co/

Option 3: Subdirectory by region

example.com/midwest/chicago/
example.com/southwest/denver/

Avoid

Random ID numbers: /locations/12345/
No location indication: /store-page-3/
Keyword stuffing: /best-plumber-chicago-il-plumbing/

Content Strategy

Unique Content per Page

Don't just change the city name. Include:

Location-specific details
Local area information
Unique services or features
Staff bios
Customer testimonials from that area

Content Elements

Location Description (200-500 words):

What makes this location unique
Services offered
Nearby landmarks
Parking information
Accessibility features

Service Area Information:

Neighborhoods served
Nearby cities
Service radius (if applicable)

Local FAQ:

Questions specific to this location
Local service information
Area-specific concerns

Technical Implementation

Schema Markup

Add LocalBusiness schema to each page:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name - Chicago",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60601"
  },
  "telephone": "+1-312-555-1234",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8781,
    "longitude": -87.6298
  }
}